Why Warrior Nun Would Be a Win for TUBI

by ROBIN @BEATRICEBADASS1

Campers! Time to show @Tubi & @anjsud the value of Warrior Nun.

TL;DR: Warrior Nun would bring a passionate, underrepresented fan base; a 2-hour film would generate at least $2.7-$5.6 million in initial ad revenue.

You already know how successful Warrior Nun Season 2 was despite no Netflix promotion, & how demand was & remains significant.

And you know how passionate the sizable fan base is for WN, & how big the audience could be with proper promo.

Don’t worry, we recap this data in today’s white paper.

But now we turn our attention to why producing new Warrior Nun content, as a Season 3 or film (a la #wynonnaearp) would be a big win for Tubi.

Comparing global & US demand for Warrior Nun with shows listed as Tubi Originals (plus #wynonnaearp), global demand for Warrior Nun is 9.24x the avg show & US demand is 8.33x… much higher than even the most in-demand Tubi scripted original.

Warrior Nun offers Tubi a unique value proposition specific to Tubi’s goals & ad-based structure. Warrior Nun’s core audience is one of the most valuable on a CPM (cost per thousand impressions) advertising basis.

Warrior Nun brings to Tubi an underserved audience that is a perfect fit for Tubi's core viewers: young, diverse, & increasingly unreachable via traditional advertising.

Warrior Nun would also be a big revenue generator…

Applying Tubi’s baseline CPM of $20 to a conservative initial audience estimate of 5.6 million (50% of the viewers for Warrior Nun Season Two’s first 3 weeks), a single ad would generate at least $112K in revenue.

If we factor Tubi’s stated ad load of 4-6 minutes of ads per hr, w/ 3-5 ads per every 12-15 mins this revenue multiplies substantially, w/ a 2-hour movie generating $2.7 to $5.6 million in initial viewership revenue.

Using a higher CPM of $42.50 for the LGBTQ+ demographic raises that revenue estimate to between $5.7 and $11.9 million.

More viewers = more revenue for Tubi, and over a sustained period of time.

Then there’s the added bonus to Tubi of the passionate Warrior Nun fandom, which 18+ months from cancelation is still a force (just look at the http://cancelledscifi.com poll: 91K votes and climbing) and bringing in new viewers.

The fan base that reached 15 mil twts in just 197 days & did cross-promotion with Sheetz (hi bestie!) is proven to be able to generate interest and marketing engagement for new Warrior Nun content on Tubi.

While many women-led & sapphic shows are being canceled, Warrior Nun offers Tubi the opportunity to lift underrepresented voices & leverage its ad structure to generate substantial & sustainable revenue.

Data Report, Warrior Nun Fandom, WebsiteAdrienne .Comment