Why Warrior Nun Would Add Significant Value to Paramount+
Executive Summary
The tv show Warrior Nun is the little show that could. The show was cancelled after two seasons by Netflix, despite a relatively low budget; success across numerous metrics; universally supportive press coverage of Season 2, including unprecedented coverage of the show and its cancellation in major media outlets including Forbes, The New York Times, The Washington Post, and Time;1 very high demand according to Parrot Analytics data, a demand which has continued nearly four months since Season 2’s premiere; and $0 spent by Netflix on the promotion of Season 2.2
The #SaveWarriorNun movement has compiled, analyzed, and calculated the information in this document, and offers it to help demonstrate the potential financial and reputational value to Paramount+ in acquiring the Warrior Nun franchise and producing new seasons. The acquisition would bring Paramount+ high-quality, top-rated content that will enhance brand recognition and increase subscribers, particularly international ones. It would also bring a fiercely loyal audience and a veritable machine of promotion that will attract new subscribers and retain a high-value, high-worth audience. Warrior Nun would also generate a projected 5.4% of an estimated $3.03 billion in Paramount+ annual streaming revenue based on demand, generating a projected $163.6 million in 2022.
Warrior Nun Season 2 Critical Performance
Warrior Nun Season 2 premiered on November 10, 2022. As a binge series, all 8 episodes dropped on Netflix the same day. It was released at a very unfavourable time, among a packed schedule of other major Netflix show premieres (including Manifest Season 4, Part 1; The Crown Season 5; 1899; the final season of Dead to Me; and the smash hit, Wednesday) and also debuting during World Cup. By comparison, Season 1 was released at a favourable time which happened to also be during COVID lockdown, when a viewing was at record highs on various streaming platforms.
Notably, Netflix also chose not to promote Season 2, despite having promoted Season 1.